About Professionals Amongst Referrals (PAR)
Des Moines, Iowa Executive Networking and Referrals
Professionals Amongst Referrals (PAR) was established in 2013 to provide a group based on business reciprocity and referrals for members. The group was formed out of the philosophy that the most effective business relationships and referral sources develop through strong, quality personal relationships and bonds among members.
The PAR Mission
Fostering Business Reciprocity
PAR was founded on the core value of business reciprocity. This principle of mutual exchange is based on goodwill and the desire to return favors. In the context of networking, it is widely known that being helpful is one of the best ways to build and maintain professional relationships. When a member provides support, information, or assistance to another member, that member is likely to do the same.
PAR creates an environment where top executives and decision-makers in local businesses can help each other in this way. Due to our strict one-business-per-industry membership model, there is no competition amongst members for professional referrals. Members are motivated to strengthen each other’s businesses with their unique perspectives—without fear of losing customers and market share.
PAR further distinguishes itself from other networking groups through the intensive screening of members. While members must be in influential roles within their companies, demonstrated integrity is essential. PAR represents the best of the best not only in business but in community contributions and personal ethics, ensuring members interact with each other in a positive manner and provide value to the group and beyond.
What PAR Does
Executive Networking Events
To aid in the development and strengthening of interpersonal relationships, PAR hosts regular non-business networking social events and gatherings. This provides opportunities for members to get to know each other beyond their executive roles and develop trust. As relationships grow over time, members will have the chance to learn about each other’s industries, gain new insights for their own, and share advice while gaining new connections from a professional and customer level.
Who in is PAR
Des Moines
Executives and
Decision Makers
PAR members are the leaders, owners, or decision makers of the business. One-member-per-industry policy allows our members to complement each other, not compete for business with each other. Members must show exemplary integrity in a decision-making role within their respective business or profession.
PAR represents businesses that can benefit from and be a direct benefit to the other members of the group. Our members are owners or leaders of their companies, though PAR does consider members in other roles that still play an essential role in making decisions for their organization.
PAR Core Values
Genuine Relationships,
Premier Referrals
PAR’s philosophy and core values allow members to maximize their benefits from each other in their respective businesses and professions.
They recognize that the benefits of professional referrals are at many times intangible and derived from secondary sources. However, PAR believes that years from now, the individual personal successes of members will be attributable to group membership and association.